Unless you value the fact that Firefox comes from an organisation which values the freedom of the user and are willing to tolerate a dip in quality (as perceived by the typical user, not a techie) compared to a product from an organisation which has far greater resources at its disposal, and unless a lot of other people are going to do the same, it'll never work.

I use Firefox and almost never use another browser but I'm afraid over time, it's share of the market will fall. This news makes me fear so even more. I do hope I am proven wrong though. I've seen one monopolist fall. I do hope I see many more.