How We're Building a Business to Last

Re:How We're Building a Business to Last by throwaway7645 on Sunday September 17, 2017 @12:16AM (#15268204)

I thought the same thing. I like it, but my company's IT director will never allow it. Maybe they want to target the startups and couldn't care less about the old school companies...no idea.

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Re:How We're Building a Business to Last by npstr on Sunday September 17, 2017 @12:56AM (#15268297)

A company basing the choice of its tools on their name deserves to go out of business.

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Re:How We're Building a Business to Last by inimino on Sunday September 17, 2017 @01:37AM (#15268377)

But a company that ignores marketing actually will go out of business.

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Re:How We're Building a Business to Last by npstr on Sunday September 17, 2017 @02:57AM (#15268554)

This seems to imply CockroachDB's name would be ignoring/bad marketing? I think it's fine. I see a lot of people saying something along the lines of "if it had a different name I would have looked at it earlier" but honestly I think if it was really named differently with a less remarkable name they would not have noticed it in the first place.

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Re:How We're Building a Business to Last by inimino on Sunday September 17, 2017 @09:09PM (#15272683)

You can see lots of people in this thread alone saying they have an instinctive, visceral negative reaction to the name. If you think that's good marketing, I don't really know what to say...

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Re:How We're Building a Business to Last by throwaway7645 on Sunday September 17, 2017 @08:38AM (#15269323)

More so, no large company with Oracle & Postgres & mission critical applications serving the nation will go, let's switch to this cockroach thing...it would have to reach critical mass first

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