For me, those are often arbitrary - I can't get something to work at a certain point, so I make a WIP commit with the buggy work at that point, and will come back to it the next day.
Before I merge my branch back into master, though, I want my commit history to be useful. "This is the point where I went home or was disturbed that day" is not useful to future developers. "This is the work I did on this individual feature and everything that's needed to run it and to have the tests succeed is in this commit, and this was the reasoning behind what I did", however, is.
In other words, I rebase to divide my codebase into non-arbitrary units of code, not based on chronology, but on what is useful together.
There's no guarantee that any of these features will be built in order since they might have different priorities, difficulties or level of acceptance so it's hard to tell which one must or will be done in what order. Rebasing pretty much settles that while merging is much more sane to that workflow. It's harder to keep it functional yes, but it's enabling parallel development. Using rebasing and/or merge isn't a source control problem but a feature management problem.
It fails to consider the case, however, of rewriting B's history internally, not as a way of integrating with A or C, but as a way of making its commits clear. Afterwards, you'd still do a merge of A into B and then merging B back once you see that's successful.
This is also potentially a big deal if you're doing maintenance bugfix releases for a project - that's way easier if porting the bugfix to an older branch just requires cherry-picking a single commit.
Although more frequently what we will do is do the bug fix on the furthest downstream branch and because we tag our branches with semver scheme we jus have our prep-for-deploy build automatically walk back up the branches back to master and attempt to merge the feature in along the way.
The author is correct that a rebase may require resolving conflicts; but then those conflicts need resolving anyway if you choose to merge instead. It is also possible to miss a "semantic conflict" that doesn't make git complain but produces a commit that doesn't build -- you can put in tooling that checks that each commit builds individually to avoid the "oops, bisect on master isn't much use" issues.
What we do is to have a developement branch, with the real history. When ready for merge/review, we duplicate that branch, rebase -i (on the same origin) to clean it all up without making any changes -- changes aren't allowed, only history split then merge the clean branch in the dev one (no conflicts: no changes!) and THEN ask for reviews on that clean branch.
If there are further changes, park the 'clean' branch, continue working on dev branch as before, and make any changes needed (typically we use the 'autosquash' naming convention), and re-do the cleanup before re-submitting.
Once the review is complete, just merge again dev<->clean, and merge that in the trunk.
That way you have the whole history complete, and you also have a set of 'public' patches that have been reviewed and potentially can be upstreamed.
Normally if you pull from the remote and have local commits not in the remote, you'll have an "extra" merge. Automatic rebase on pull takes care of this, to avoid those useless merges.
Have a look at https://github.com/git/git/blob/master/Documentation/merge-s... to get some idea what is going on behind the scenes in automatic merges.
Git already has merge commits, that can be used to label and describe bigger sets of changes in retrospect. There is no need to rewrite the commit history with the benefit of hindsight, it only erases the record of how changes were arrived at, thus losing the opportunity to revisit conclusions from debugging or experiments.
You can also use merge commits to describe sub-units of work in your feature branch. Just rename your branch to some subtask and merge that into your feature branch.
edit: towards the middle of the article, the author also opines "What motivates people to rebase branches? ... I’ve come to the conclusion that it’s about vanity. Rebasing is a purely aesthetic operation. The apparently clean history appeals to us as developers, but it can’t be justified, from a technical nor functional standpoint."