It's the Tiger Woods problem, also known as Focus on Your Core: TW gets video game endorsements and makes ungodly piles of money because he's a great golfer. When he focuses on making new games and supermodels instead of golfing, his game suffers and all the perks that came because of the good golf game go away.

...Like how he hasn't had his name on a golf video game in years.

Essentially: pursuit of profit when it undermines your core competency is shortsighted.