There is money in "creative communications", money in semi-captive audiences. (Every time you want to read an article that has a hundred ads around it.)

There will be people exploiting that.

AdBlock works pretty well though.

The real problem is that people don't have the intrinsic need of blocking those fucking ads, because they are dumb as fuck :(

But we have YouTube and a lot of sites that live off ad revenue. (That search engine thing too, you might have heard about it.)