Re:Every Major Advertising Group Is Blasting Apple for Block...
by MBCook on Thursday September 14, 2017 @04:56PM
(#15252452)
They stop taking good games and hitting them with the micro-transaction stick until they're awful?
Bring back the OLD PopCap. Let me BUY good games. I pay. I'll be happy to buy more.
Instead people are trying to make Candy Crush look downright saintly.
I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.