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Re:In design, everything has been done before by bambax on Thursday September 14, 2017 @05:23AM (#15246219)
This post presents numerous examples of contemporary designs (>2000) with their early equivalents (<1975).

EVERY SINGLE contemporary design is credited to a company (or to "unknown").

EVERY SINGLE early design is credited to a named individual.

Isn't this part of the problem? Companies play it safe; their committees (voluntarily or not) navigate towards the known, vote for things they have seen before.

Would you hire a company to write a novel or a symphony?

If you want original design you should hire a person -- a professional with strong opinions, not a big firm.

Re:In design, everything has been done before by lacaza on Thursday September 14, 2017 @09:20AM (#15247675)
I'm not sure that's the real problem. Good firms just try to have the best people in their roster (best creativity and skills). These designers have the same approach a single person would have: figure out the company's identity and come up with a solution that represents it best. On average, you would probably get better results by hiring a firm than a single person.

I suspect the real problem is related to the ongoing simplification trend that logos have been through for the past decades. Take apple's or pepsi's logo for instance. This minimalist trend results in simple shapes, and there is a finite number of simple shapes out there. So when designing a logo according to this trend(as everyone is doing and have done in the past), you will probably end up with something similar or equal to something else. Not many dimensions to play with.

(Sorry for my English)

Re:In design, everything has been done before by vog on Thursday September 14, 2017 @06:49AM (#15246647)
Maybe off-topic, but I see many parallels to software development.

(Not so much to user interfaces, though, as there's usually the reverse issue: Too many companies invent their own stuff, mostly at places where is not better but just different and hence annoying. Here, we need more consistency rather than more "creativity", so realy creativity will be applied where it really matters and does good.)