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A comment on Autonomous Robots Plant, Tend, and Harvest Entire Crop of Barley. Parent comment

Re:Autonomous Robots Plant, Tend, and Harvest Entire Crop of... by kuschku on Thursday September 14, 2017 @04:10AM (#15245866)
Because Starbucks has found a carefully balanced point between being affordable enough that it has mainstream appeal, and expensive enough that it seems premium.

Any change, absolute or relative, would reduce their margin.

[ Parent | on HN ]
Re:Autonomous Robots Plant, Tend, and Harvest Entire Crop of... by philh on Thursday September 14, 2017 @07:18AM (#15246788)
Do you claim that the current price of coffee beans is the price that happens to maximise Starbucks' profits? (This seems implausible to me, unless Starbucks has fairly strong control over the price of coffee beans.)

Or is your claim more narrow than that?

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Re:Autonomous Robots Plant, Tend, and Harvest Entire Crop of... by kuschku on Thursday September 14, 2017 @10:28AM (#15248342)
My claim is that the current price of coffee beans happens by coincidence to be close to the optimum for Starbucks’ profits, and any major change would be a disadvantage.
[ Parent | on HN ]