IMO Kik messenger is a classic case of a company that had 5 funding rounds, never really took off, and are now jumping on the blockchain bandwagon with a 'feasible' idea for a coin use case just to please their investors. I've been following them for a while. They claim to have a lot of users but not once they released DAU or MAU, only "Users" which they claimed to be 500mm (registration with no verification). + They've had a range of different scandals (child pornography, pedophila, just google it) which they are not planning to solve.

*https://www.crunchbase.com/organization/kik-interactive#/ent...