Re:RT, Sputnik and Russia’s New Theory of War
by prostoalex on Wednesday September 13, 2017 @05:25PM
(#15242849)
> Let's be real though. This is a result of Russia being completely isolated from most major internet services due to the overwhelming amount of malicious traffic originating from there, not any inherent superiority of Russian tech companies.
Not really, although I'd imagine some companies in defense space or those operating with consumer data might take stringent measures.
Russian annual Internet ad spending is just north of $2 billion (136 bln rubles, src https://www.vedomosti.ru/technology/articles/2017/03/21/6820..., US digital ad spending, for context, is $77.4 billion) and requires a business and banking entity setup to accept payments from other businesses. They recently started requiring anyone with a business entity to also host their data in Russia, and booted LinkedIn out for not renting data center space locally.
Credit cards payments are not widespread, so accepting consumer payments involves going through local transmitters (Qiwi, WebMoney, Yandex.Money) whose total volume is also low. English is not widely spoken, and at the language level Russian is unsuitable for drop-in translations due to flexions and conjugations being expressed by suffixes and occasional stem changes.
So overall it's a small ad market with complex payment setup requiring a significant investment just to get started. Most Western companies have Russia "on the list" when they talk about international growth, but it's an afterthought.
Not really, although I'd imagine some companies in defense space or those operating with consumer data might take stringent measures.
Russian annual Internet ad spending is just north of $2 billion (136 bln rubles, src https://www.vedomosti.ru/technology/articles/2017/03/21/6820..., US digital ad spending, for context, is $77.4 billion) and requires a business and banking entity setup to accept payments from other businesses. They recently started requiring anyone with a business entity to also host their data in Russia, and booted LinkedIn out for not renting data center space locally.
Credit cards payments are not widespread, so accepting consumer payments involves going through local transmitters (Qiwi, WebMoney, Yandex.Money) whose total volume is also low. English is not widely spoken, and at the language level Russian is unsuitable for drop-in translations due to flexions and conjugations being expressed by suffixes and occasional stem changes.
So overall it's a small ad market with complex payment setup requiring a significant investment just to get started. Most Western companies have Russia "on the list" when they talk about international growth, but it's an afterthought.