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A comment on Sideproject Marketing. Parent comment
Don't be too trusting of this.
From the perspective of lead segmentation I've seen countless examples of:
1.) We need a high/medium/low split so we know how to prioritize our efforts.
2.) Select something entirely based on a gut feeling and split on that.
3.) Put our best people on the high list.
4.) High list performs better, so cement #2 as our "scientific" policy that is "backed by data".
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Don't be too trusting of this.
From the perspective of lead segmentation I've seen countless examples of:
1.) We need a high/medium/low split so we know how to prioritize our efforts.
2.) Select something entirely based on a gut feeling and split on that.
3.) Put our best people on the high list.
4.) High list performs better, so cement #2 as our "scientific" policy that is "backed by data".