It does, but at the moment the post was put online, there is nothing official, except the name. Hence "this is iphone X" looks like a placeholder for a future event.

"Please refresh for updates"

Besides there is a new thread ( https://news.ycombinator.com/item?id=15229902 ) for the same subject - nothing offcially started, yet several threads for it.

Anyway, it will be fun to see if this one will hit 1000+ comments :)