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Re:Mercedes-Benz will electrify its entire car lineup by 2022 by r00fus on Monday September 11, 2017 @01:23PM (#15220255)
They are the Apple of the car industry (vertically integrated, focusing on top of market). Apple, after decades of being "beleaguered", is now the most valuable company in the world by market cap (and has been for the last 5+ years).

Tesla is poised to have it's Apple moment soon, driving the industry forward while taking the cream off the top and profiting handsomely.

Re:Mercedes-Benz will electrify its entire car lineup by 2022 by wil421 on Monday September 11, 2017 @02:32PM (#15220890)
Ford was one of the original vertically integrated bahemoths. They revolutionized car manufacturing with the assembly line and many other things.

They are the old Ford of automobile manufacturers one could say.

http://www.economist.com/node/13173671