Exactly. Many years ago my father drove a Rover 75 in the UK which used an older version of BMW's 318d engine, but of course hobbled in software so as not to deliver as much power/torque as the same engine in a BMW.

For a couple hundred quid you could "chip" the engine to match or exceed the rated power of the BMW version. They even installed it in such a way that the chip could be removed before you took it in for a service so as to avoid warranty concerns etc.