Not building an HQ somewhere because of race sounds like racism to me. This is the problem with considering race at all for hiring decisions. Race != diversity.

If their diversity efforts are for the sake of new thinking, it would benefit their diversity efforts. If their diversity efforts stop at skin color, then yeah, you are right.

I think it's fine to consider attractiveness to a diverse workforce. It's not racism to pick a city that is more diverse than another. It just says we want to make it attractive to the most different type of people possible. It's not just race, other factors make SLC possibly less attractive to minority groups beyond race. And to be fair I don't know how true those concerns are for SLC just making a general point that considering diversity and location isn't a problem