Noticed how all the link says is that Apple used to sell DRM music?
First, that was a demand from the record companies.
Second, Apple was actually the company whose's CEO took a public stand against DRM in music -- and eventually been able to remove it from their music store.
That's hardly a "documented history" of Apple being active on that front.
As another author writes (http://www.business-standard.com/article/management/apple-s-...):
> Apple has adopted the opposite stance creating proprietary hardware and platforms that firmly lock you into their ecosystem and this is one of the reasons why today, despite falling market share, it remains one of the world's most profitable companies.
Companies use vendor lock-in to maximize profits, it's something quite common among big players in the software industry - there is no need to pretend it doesn't exist or that Apple is avoiding it for some reason.
Why a "conspiracy theory"? Apple has a documented history of vendor lock-in: https://en.wikipedia.org/wiki/Vendor_lock-in