Re:23andMe is raising about $200M, led by Sequoia
by scarhill on Wednesday September 06, 2017 @04:45PM
(#15186986)
The problem is adverse selection. If insurance buyers have information that insurance sellers aren't allowed to have or act on, high risk people will buy, while low-risk people won't. As losses go up, so will the price and when the price goes so high that only the highest risk people will buy, the market will collapse.
This can be "less fair" to the lower risk members of the population, but the other side of that is whether the insurance company is actually capable of doing the individual pricing in a fair way, or if it is just being presumptuous.