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A comment on Inside Netflix’s Project Griffin: The History of Roku Under Reed Hastings (2013).

Re:Inside Netflix’s Project Griffin: The History of Roku Und... by outside1234 on Wednesday September 06, 2017 @12:27PM (#15184909)
It seems like this ending was totally predictable at the outset of the project. To me, it sounds like this project was a total hedge against the case that the TV manufacturers didn't play ball and let them ship a Netflix client.

It really sounds like a story that was respun at the end such that the development team didn't realize they were jerked around on a chain the whole time and were just a negotiating strategy.

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Re:Inside Netflix’s Project Griffin: The History of Roku Und... by scyber on Wednesday September 06, 2017 @02:49PM (#15186125)
Hindsight is 20/20. It may see predictable now, but this all took place 10 years ago. It was a much different market.

Clients on TVs? Not even the iphone had "apps" when this decision was made. I doubt they had considered TV "apps" at the time (if anything they were thinking of stbs).

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