That's an excellent perspective that I hadn't thought of before. How would you go about doing that? More beer doesn't necessarily correlate to lower salaries -- you might be trading off inclusiveness or safe work environment instead. Or if you have a flat organization that doesn't necessarily mean you have fewer meetings or more autonomy. How do you correlate a value with its anti-value? Or do you just say "We value these things, but we explicitly don't value these things"?