> Secondly, you think its "fairly clear to [you]" that these ICOs are scams. I am sure some are, but I know for a fact that many are not. I am quite capable of telling the difference (as a blockchain engineer.)

The average Joe and Jane on Instagram/Twitter/FB can simply not tell if it's a scam or not what e.g. Paris Hilton is advertising.

Heck, I'm a sw dev too - and I have a hard time figuring out why some of the ICOs need their own token at all. Simple offer what you sell (e.g. legal services for a certain market) directly and let them pay as they wish. Absolutely no need for a blockchain to achieve things.