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Re:BeOS almost made Apple a different company (2015) by eesmith on Monday September 04, 2017 @04:17AM (#15166582)
"Proper nouns have only their first letter capitalized"

Yes, it is a marketing trend starting almost a century ago (http://pubs.acs.org/doi/abs/10.1021/ie50226a029?journalCode=... shows a 1928 article starting "Thirty tons per day of solid carbon dioxide - that is one measure of the recently complete plan of the DryIce Corporation ..")

However, the MacDonalds, McGregors, and others will disagree on your final statement.

Richard and Maurice McDonald opened the first McDonald's restaurant in 1940.

FitzWilliam, FitzPatrick, FitzGerald, etc. are also proper nouns where more than the first letter is capitalized.

The IJsselmeer written in English preserves the Dutch capitalization rules.

Then there's hyphenated words like "There is no such thing as an ex-Marine ..." (http://www.military.com/marine-corps-birthday/marine-birthda... ), but that leads to the question "what is a word?"

Combined with whyenot's example: "The ex-Marine ate a McIntosh apple at the McDonald's on the IJsselmeer."

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