Re:GE discovers that industrial IoT doesn't scale
by comicjk on Saturday September 02, 2017 @07:59PM
(#15158922)
According to this site [1], GE spent $393 million on advertising in 2014. So I would say billions on any one product line over 5 years is improbable. Maybe half a billion is believable.
[1] http://adage.com/article/advertising/big-spenders-facts-stat...
> spent billions
Does that seem realistic to anyone? I'm sure they've spent a lot of money, but billions? Even if it's a single "billion" that's basically 1/25th of GE's total worth.
edit: Stacey sourced from http://www.ge.com/ar2016/ceo-letter/beyond/