Google is scary but I suspect it's actually a decently moral incarnation relative to many alternatives, and is really a victim of the confluence of a few megatrends that are unavoidable, such as the simple technical ability to systematically monitor and profit from monitoring all behavior (to good and bad), and the ability to affect all discourse and information flow. These are megatrends that Google just happened to have a lead on. I have no faith that we will replace them with anything better if we decide to tear them down. I also don't find it a coincidence that Google is at-risk because of the recent spike in our authoritarian PC left which is pathologically obsessed with tearing down all productive institutions.