A lot of the value we provide is up-front. We verified the providers so we know they perform services and are not LE. We will have verified health status periodically. So if you find someone using our system, that alone is a big endorsement right there. There are multi-million-dollar businesses that only handle that part (and only handle it to a lesser extent).
In the not-high-end range, I think scheduling alone is enough to justify using us. It's annoying to have to message a couple people and wait for their responses versus just having it all automatically booked. Security, too. Plus people are more likely to want to try something new and different.
I have to say, if I were totally anonymous and my ICO went well I'd probably renege on the whole thing. After all, why would I put myself in serious legal jeopardy by running a form of darknet market when I could just pocket the investors money secure in the knowledge that nobody will feel sorry for them?
These are not really tokens, they are dividend-generating shares that will optionally be recorded via ERC20 tokens. We are using the term ICO only because saying IPO or Blockchain IPO tended to confuse people.
We want to raise secondary rounds to really expand, and screwing Series A investors sounds like the worst way to achieve that goal.
For the most part, a car driver is the same as any other car driver, but a baby sitter, house cleaner, or dog walker is someone you need to trust with things that you care deeply about. When you find a good one, you'll be happy to pay a premium out-of-network wage to keep them.