And everything you buy costs more because of advertising. A few years ago a paper I read said the pharma industry was spending as much on advertising as on R&D.

The idea we couldn't find good products without advertising seems pretty moot with internet search available. The greater problem is seeing through the advertising to assess the product - there's a lot of things like market segmentation based only on different packaging (more wasteful, 'oppulent'). The Capitalist notion of value optimisation might work with false representation and coercion removed from the equation.