Re:Insane state of today's advertising part 3
by pbhjpbhj on Friday September 01, 2017 @09:48AM
(#15148275)
Lifestyle advertising is far stronger and more insidious as it doesn't appear to us as if it's advertising. When I was growing up all movies and USA television seemed to have Apple computers only, all the stars drank Coke with every meal, all the footballers wore Adidas boots.
We almost always instinctively are attracted to the familiar, so just seeing a product before makes us value it higher, even if it's intrinsic value is less. That hard-wired instinct is hard to control.
So, advertising models based on clickthroughs definitely haven't worked on me. (Admittedly uBlock has reduced my exposure somewhat)
But the magazine style "increase awareness of product and hope that leads to eventual interest and purchase" probably works as well on me as anyone else.