I don't necessarily disagree. But it is a good moment to remind everyone that those white papers have a man behind the curtain. It's also a nice cultural moment for anti-trust (admittedly my pet issue.)

>People don't tend to pay other people to tell them their baby is ugly.

Sure but if I have an ugly baby and I start funding a group called "The Baby Raters" and I watch and continue donating as they judge all of my friends babies to be ugly but then pull funding (or threaten to) when they judge my baby as ugly, I'd say that I've successfully undermined the institution. It's no longer what it says on the tin.