I think the key quote is "The ultimate aim of the service is to help companies determine if there are vulnerable devices on their network that could be exploited by malicious hackers, who could then pivot and compromise the whole organization."

I believe the founder was on Recode podcast within the last year. It was a great listen and really sold the product value prop. I work in healthcare and in my office alone we have 2 or 3 printers connected that IT isn't aware of because we couldn't get approval.