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A comment on The Why and How of Google AMP at Condé Nast. Parent comment

Re:The Why and How of Google AMP at Condé Nast by josho on Wednesday August 30, 2017 @09:29PM (#15137468)
Which is short sighted on their part. As an AMP early adopter they get a boost. But, as the industry moves to AMP their SEO boost is lost. So, their boost is short lived, but Google's edge influence expands and persists over the long term.
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Re:The Why and How of Google AMP at Condé Nast by mstade on Thursday August 31, 2017 @08:32AM (#15139807)
What's worse is once you've lost those short term gains, you can't actually back out since it'll actually cost you search result placements. AMP's a really shady move by Google.
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Re:The Why and How of Google AMP at Condé Nast by sliverstorm on Wednesday August 30, 2017 @10:00PM (#15137598)
Isn't that the story of all SEO? It's an ongoing arms race, few things make you win forever.
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Re:The Why and How of Google AMP at Condé Nast by vwcx on Wednesday August 30, 2017 @09:52PM (#15137562)
For the most part, digital publishing's remaining lifespan isn't that long. Not as short-sighted in their remaining life...
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Re:The Why and How of Google AMP at Condé Nast by Stefstefstef on Thursday August 31, 2017 @08:22AM (#15139762)
care to elaborate?
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