Re:How Not to Sort by Average Rating (2009)
by gknoy on Wednesday August 30, 2017 @11:37AM
(#15133019)
I've often hypothesized that most people are more likely to leave a negative review when they are upset, than a positive review when they like something. It certainly holds in my case: I nearly never review things, because it's a giant hassle, so I have to feel really strongly to be willing to spend the time on a review.
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Re:How Not to Sort by Average Rating (2009)
by CM30 on Wednesday August 30, 2017 @11:47AM
(#15133121)
You're right. It's been proven a bunch of times that people are more likely to leave negative reviews than positive ones, or to remember bad experiences more overall.
Zendesk actually did a survey on this back in 2013:
http://cdn.zendesk.com/resources/whitepapers/Zendesk_WP_Cust...
And American Express found something similar in their Global Customer Service Barometer survey as well:
http://about.americanexpress.com/news/docs/2014x/2014-Global...
Re:How Not to Sort by Average Rating (2009)
by stordoff on Wednesday August 30, 2017 @12:33PM
(#15133534)
It makes sense - a product doing what it says it will doesn't stand out / incentivise a review, whereas a bad product makes you want to caution others / get some sense of justice on the company (not sure of a better way to word that).