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Re:Target is plotting a big move away from AWS as Amazon tak... by smegel on Wednesday August 30, 2017 @05:04AM (#15130691)
If they are just doing this out of spite it is so silly. Do they think Amazon is going to go broke now and pull out of retail?

If they are paying more to another provider, they are making themselves less competitive in contrast to Amazon, although maybe Microsoft lured them with a discount on Azure.

Re:Target is plotting a big move away from AWS as Amazon tak... by tehramz on Wednesday August 30, 2017 @06:05AM (#15130911)
I don't think it's silly at all. Why help find another branch of a competitor's business? Do you not think that Amazon doesn't use money generated by AWS to help expand their retail business? I'm actually shocked at the number of companies that use AWS even though Amazon is a direct competitor. Netflix comes to mind.
Re:Target is plotting a big move away from AWS as Amazon tak... by smegel on Wednesday August 30, 2017 @06:45AM (#15131052)
Yes but Targets contribution is hardly going to make that big a difference.

OTOH the cost of moving cloud providers, if significant, is going to be an additional operational expense that would make them less competitive.

It's like Apple buying chips from Samsung.

Re:Target is plotting a big move away from AWS as Amazon tak... by statictype on Wednesday August 30, 2017 @06:46AM (#15131056)
It's probably for safety and security reasons.

Why would you put your valuable data on servers being hosted by a competitor?

It's not like they don't have any other options either.

Re:Target is plotting a big move away from AWS as Amazon tak... by smegel on Wednesday August 30, 2017 @08:46AM (#15131613)
Pretty hard to imagine Amazon destroying the most profitable part of their business by doing something as stupid and illegal as that. But I can see why a company might still hold reservations nonetheless.