The Marketing Behind MongoDB

Re:The Marketing Behind MongoDB by jasondc on Tuesday August 29, 2017 @11:18AM (#15124846)

There is a common perception in the developer community that "if you build it they will come", which is usually not the case. Theres a surprising amount of marketing behind every successful company.

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Re:The Marketing Behind MongoDB by Frondo on Tuesday August 29, 2017 @11:28AM (#15124908)

Reminds me of my favorite taoist saying: We honor what lies within our sphere of knowledge, but fail to acknowledge how much we depend on what lies beyond it.

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Re:The Marketing Behind MongoDB by meritt on Tuesday August 29, 2017 @11:55AM (#15125149)

Absolutely. RethinkDB was technically a far superior product but lacked the marketing and fanboyism that MongoDB orchestrated so effectively.

Today, Docker is following MongoDB's playbook.

HN Hiring Trends of MongoDB vs. Docker: http://i.imgur.com/tYKzmaG.png

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Re:The Marketing Behind MongoDB by TheMissingPiece on Tuesday August 29, 2017 @02:44PM (#15126621)

tbh, I don't disagree with you here. RethinkDB invested in our open source community more than marketing.. it's arguably part of why we didn't succeed as a business.

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Re:The Marketing Behind MongoDB by fpoling on Tuesday August 29, 2017 @03:36PM (#15126999)

I personally got how important are sales after a hard lesson. At the very least if one cannot explain technology to a salesperson, then the technology is not ready.

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