Re:AdNauseam – Clicking Ads So You Don't Have To
by prostoalex on Monday August 28, 2017 @12:02AM
(#15114328)
> This is a good point, and the fact that advertisers don't allow it is evidence that they're doing something immoral.
I don't think it's that deep. The advertiser, the ad buyer (some digital agency), the ad deliverer (some exchange or third-party network) and the publisher (the site where the ad was displayed) are all distinct entities with budgets fired up and ready to go at that specific moment.
The advertiser would surely love for you to search for their ad again (and again, and again). The buyer wouldn't mind, if only to show that their placement has increased reach. But the deliverer or the publisher won't see any additional revenues off of this, therefore there's zero incentive for them to support it.
I don't think it's that deep. The advertiser, the ad buyer (some digital agency), the ad deliverer (some exchange or third-party network) and the publisher (the site where the ad was displayed) are all distinct entities with budgets fired up and ready to go at that specific moment.
The advertiser would surely love for you to search for their ad again (and again, and again). The buyer wouldn't mind, if only to show that their placement has increased reach. But the deliverer or the publisher won't see any additional revenues off of this, therefore there's zero incentive for them to support it.