Re:KISSmetrics' bizarre pricing decision
by hopeless on Tuesday July 13, 2010 @08:46AM
(#1511136)
But it seems strange that they are completely ignoring the small business market altogether. I'm pretty sure it would be easier to sell 15x$10 subscriptions rather than 1 $149 subscription, which is probably going to involve at least a phone call if not a face-to-face meeting.
[ Parent
| on HN ]
There is SMALL business and NEW business.
SMALL (web-centric) businesses might have a staff of 5 and a $50,000 or more in monthly obligations (payroll, rent, etc).
NEW businesses have no payroll and hope someday to make meaningful revenue with a web site. 90%+ of them will die.
It's not oozing with charity, but I don't blame them for punting the new business sector, even though it might earn some wrath from neophytes on Hacker News.
I don't find it strange. $10 accounts won't have 1/10th the support burden as $149 accounts. Setting a high minimum pricing bar for customers vastly improves the support a company can provide.
$150/mo isn't that much, really, I doubt many of their customers require a face to face meeting. I suspect many never even call. I wouldn't.