Re:AdNauseam – Clicking Ads So You Don't Have To
by qrbLPHiKpiux on Sunday August 27, 2017 @08:52AM
(#15110578)
It's the same conversion rate as direct mail. And that works. How high should a conversion rate be?
Re:AdNauseam – Clicking Ads So You Don't Have To
by peepopeep on Sunday August 27, 2017 @08:02AM
(#15110394)
0.5% conversion on email? Wow.. you are doing something wrong. My clients have like a 15-21% conversion via email but it probably depends on what you're selling. So, what are you selling?
Re:AdNauseam – Clicking Ads So You Don't Have To
by p0nce on Sunday August 27, 2017 @08:20AM
(#15110453)
15-21% conversion from email to purchase?
Re:AdNauseam – Clicking Ads So You Don't Have To
by dpacmittal on Monday August 28, 2017 @03:20AM
(#15114948)
You mean clicks or actual conversions?
Right now, google adwords are the best way to get my products in front of people. It works and is worth it. I'd love for that not to be the case. Ads are intrusive. Conversion rates are low but the math still makes sense.
As an aside, my business recently started more aggressively running email campaigns for previous (ecommerce) customers to get them back. We saw a huge return for emailing our customers multiple times in a month rather than once a month.
This is awful, as the conversion rate from email to purchase is something like 0.5%. It's still worth it. All those people are opening email after email. So much wasted time. But in the end, email marketing works and is cheap.
Marketing is one big tragedy of the commons.
https://en.wikipedia.org/wiki/Tragedy_of_the_commons