Yes but its hard to plug your company by saying: "we do X like everyone else, but trust me: we have this" but easy with: "we don't do X, we do X' because these bad things happen with X".

Particularly if X, or things that have been labeled X have been cause for concern.

Such trival considerations as X' == X don't always get the attention they deserve, as seeing this requires an amount of understanding of the problem and not just the fustrations of using X.

*insert generic engineer gripe at how common it is that the people making the purchasing decisions - the target of marketing - don't have said amount of insight.

tl;dr: yup pure fluff