I love Alaska as well. They have amazing customer support. I was stranded in SF some time ago because someone broke into my car and stole my stuff. I had an onward flight to NYC the next day. So I called Alaska and told them that I needed a flight back home since I can't make it to NYC. The person on the phone without hesitation re-booked me on the next flight back and even refunded the difference. No change fees and no extras. I was flying coach.