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Re:The scary math behind Web 2.0 by dpapathanasiou on Friday April 20, 2007 @11:54AM (#15101)
If you're going to support your business through pure advertising, you need 1B hits/month to make $5M/month.

You need $5 m per month if you've accepted a large funding round and/or have large overhead.

You don't need nearly that much if your overhead is low and/or your funding is relatively modest.

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