> Amazon would have to pay Apple a share of the proceeds which might be a problem since the margins are already pretty low.

Not true. Amazon can still have an app on Apple TV, and Apple won't get a cut, if Amazon sells subscriptions through their website instead of the app. That's what they're already doing on iOS at least.

> And lastly lets not forget that a Fire TV stick costs 40$....

This is the problem, not the solution. Nobody wants one device per service. I don't want an Apple TV for Apple stuff, a Fire stick for Amazon, a Roku for something else, and so on. It's annoying, and my TV doesn't have that many HDMI ports.

It's not about the subscriptions it's about the rentals and the purchases, it could've changed since then but Prime Video doesn't support purchasing on mobile which makes it irrelevant for the TV.

>This is the problem, not the solution. Nobody wants one device per service. I don't want an Apple TV for Apple stuff, a Fire stick for Amazon, a Roku for something else, and so on. It's annoying, and my TV doesn't have that many HDMI ports.

Isn't it funny that this is an Apple problem always?

Yup. I have a fire stick, it's fantastic. It does everything, and if there's something it doesn't do then I can likely make it do it somehow, because it's just an android device that I'm free to sideload regular APKs on to.

I love the damn thing, best £30 I've spent in a long long time. It does Prime video, it does netflix, it does spotify, it does plex, kodi, it does sonic 2 for fuck's sake.

Whoa, I have two FireTV sticks and didn't know it had Kodi or Sonic 2 apps. Going to have to look at that when I get home

Yup, you can get Sonic 1, 2 and CD on the amazon store, IIRC you'll have to sideload kodi though, not a massively difficult task. It's as simple as turning on developer mode in the settings and then using an app on your phone to adb install the kodi APK to the fire stick. You can also just use adb in a terminal on your PC or whatever, up to you - but there's some apps on the play store that make it super easy.

I watch all my video over Chromecast. Making the TV just a screen controlled by my phone is a model that works really well for me. Alas, I've never watched any Amazon video because of that. You'd think Amazon would be more interested in really hooking me on prime instead of pushing their fire products.

Does the Prime Video app support the Chromecast protocol now? Or are you referring to a full screen cast from an Android device, that's just mirroring the device screen?

Newer Vizio TVs use what's essentially an embedded/modified Chromecast as their smart tv OS, which works really really well. But since Prime Video on iOS (last time I tried) doesn't support the Chromecast protocol, I can't watch anything from Prime Video on my TV.

No chromecast support. I don't own a smart tv so my chromecast is the life of my living room TV. It's kind annoying since I can only watch it on computer or tablet.

You have to cast it from Chrome or Android (screencasting). Any android TV/TVbox has built in Chromecast.

LeEco androidtv, and any other AndroidTV box that isnt Sony.

My NVIDIA Shield Android TV box has the App. I don't know what LeEco even is, I've googled it and it's a chinese brand do they even operate outside of China/India?....