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A comment on Amazon cuts Whole Foods prices. Parent comment

Re:Amazon cuts Whole Foods prices by JacobDotVI on Thursday August 24, 2017 @07:07PM (#15094848)
Whole Foods has a gross margin around 35%

https://ycharts.com/companies/WFM/gross_profit_margin

Bezos is famous for his mantra around "your margin is my opportunity" Amazon has a lot of margin available here for price reductions.

The economic signaling of WF's higher prices is a different topic entirely.

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Re:Amazon cuts Whole Foods prices by fragsworth on Thursday August 24, 2017 @10:29PM (#15095695)
Gross profit margin is not an appropriate indicator, you need to look at actual profit margin here: https://ycharts.com/companies/WFM/profit_margin

It's closer to ~3%.

When Amazon cuts costs, something about the way Whole Foods does business has to give.

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