I don't buy it. iTune or netflow are very popular despite pirating even while being bloated, buggy expensive services.
Pirating is free, instant, with no DRM and no waiting time.
But when a service offer a tremendous value, it can't be quited easily.
Many news websites in India did this recently. Of which many have rolled back. Why? There is always a competitor to which your customers can go. And when they do, you lose users to them, may be even permanently.
Sooner or later you realize its better they come to you, instead of going to competition.
Isn't this the whole point behind Android? You want your OS to run on most of the worlds mobile devices, even if you give it away for free, you still get traffic in return.