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Re:Apple Scales Back Its Ambitions for a Self-Driving Car by sinatra on Wednesday August 23, 2017 @10:12AM (#15081668)
> when the choice is a $2 cab ride or a $4 luxury cab ride, a lot more people will pay the margin.

But when the cab ride is a more realistic $25, and a luxury cab ride $50, most people will go for the $25 option. See Uber Black vs Uber X.

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