:) I get that - and clearly the move was a failure. In which case, the blame falls squarely on the board.

Twitter has a business model/product model problem, among other things.

I think the product is exactly what the users want, actually, though it seems to generally result in a toxic shithole of all-against-all.

I think the business model problem is a direct consequence of the product succeeding at being what it is. That's not really a very good environment for "brand engagement" or whatever kind of consumerist brainslug implantation program they think they might use it for.

A radical redesign of the product could probably make it a better advertising platform. The question they're facing I think is really that they are being pulled in two directions: increase (or at least retain) the number of users on the platform pulling opposite make the platform more appealing to advertisers and people who have discretionary income.

They could hire me as a consultant maybe and I would instruct them that being the world's greatest engine for social strife is not an admirable product design goal.