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Re:Using YouTube as an Accelerant for the Video Game Business by SmallDeadGuy on Monday August 21, 2017 @08:49AM (#15064151)
It's only advertising if the positive review/comments were actually payed for. It's completely different if the review/gameplay video wasn't payed for and contained unbiased opinions.
Re:Using YouTube as an Accelerant for the Video Game Business by Retric on Monday August 21, 2017 @08:57AM (#15064198)
Advertising need not be paid, viral campaigns are based on this idea.

In one twist you may have an add in front of a movie trailer online. So, in effect the add is content and you get paid to show your add.

Re:Using YouTube as an Accelerant for the Video Game Business by jasonlotito on Monday August 21, 2017 @11:00AM (#15065072)
Its ad for ad(vertisement), not add. Not that you are wrong or this lessens your comment, I just saw the mistake repeated, and figured you just didn't know. =)
Re:Using YouTube as an Accelerant for the Video Game Business by 5trokerac3 on Monday August 21, 2017 @08:56AM (#15064190)
I'd be amazed if there wasn't at least a little greasing of palms involved.