If I do X for someone I get paid Y. If I do X for myself, I get paid X*Z. However, I also have to do marketing, sales, and everything else a particular X requires to be a business. These are things that I prefer not doing. I'm on the fence if the Z multiplier is enough. Been there, done that. I don't knock it, but for the time being, I enjoy the stability of a long-term contract and not doing the peripheral work.