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Re:Go Into Sales by cromulent on Sunday July 11, 2010 @02:27PM (#1505895)
> a rock-solid technical pitch and a rapport with your target market is only 10% of the sales execution mix

Very true.

I remember some of my SE colleagues working long and hard for a great demo, which was then thrown away by the salesperson when he printed the customer's main competitor's logo (and name) on the proposal given out at the start of the demo. It wasn't Ford vs GM, but it was in the same ballpark.

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