Container format brand? I bet Dell/HP/et al thought they had a datacenter advantage with their brands over whitebox, but we've seen how that has worked out.

What you described is a services/support company, something Red Hat has worked really really hard not to be over the years (to debatable degree of success). Being their for support vs OSS is not how you get great margins.

Anyway, at this level of the stack in prod settings brand won't take you that far.