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A comment on E-commerce will evolve next month as Amazon loses the 1-Click patent. Parent comment

Re:E-commerce will evolve next month as Amazon loses the 1-C... by Liron on Friday August 18, 2017 @11:03AM (#15046797)
I read somewhere that when Bezos told his team to build one click, they came back to him with a 4-click flow. So he told them no, I want one click, and they came back with two clicks (gotta have a confirmation in case that first click was accidental, right?)

So maybe it really was a nontrivial invention for its time.

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Re:E-commerce will evolve next month as Amazon loses the 1-C... by Retric on Friday August 18, 2017 @11:05AM (#15046824)
The nontrivial bit is it starts a timer which allows users to cancel after a click. This works because delivery is far from instant and is fairly insightful, IMO.
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Re:E-commerce will evolve next month as Amazon loses the 1-C... by thaumasiotes on Friday August 18, 2017 @09:20PM (#15051034)
> This works because delivery is far from instant

Not quite. They apply the same approach even when delivery is instant; you can order a kindle book, download it, and cancel the order.

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