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Re:Reddit needs help by staunch on Saturday July 10, 2010 @12:45AM (#1503065)
For another perspective from someone with experience: I'd say $500k is about 2-3x times higher than what's reasonable to expect, without a really good direct sales.
Re:Reddit needs help by il on Saturday July 10, 2010 @01:16PM (#1503975)
You don't think throwing up a 300x250 banner on the front page from somewhere like RightMedia could get a premium site like reddit $2 CPM? I bet even low traffic quality sites like icanhazcheesburger or cracked are getting more than $2 CPM.

By the way, reddit can really learn from Demand Media sites like Cracked, who are very very good at monetizing the same type of low quality social media traffic.