News for hackers. Stuff that matters.

A comment on AMC Theaters to MoviePass: Not Welcomed Here. Parent comment

Re:AMC Theaters to MoviePass: Not Welcomed Here by noonespecial on Tuesday August 15, 2017 @10:12PM (#15024448)
It (the linked statement) seems to read "we don't like this at all but it looks like there's nothing we can do about it right now, but we're sure going to look for a way to stop it".

The part they don't like is probably the general feeling that this will devalue their product. Ticket prices already "feel" high to the general public. Having advertised services out there (even if ultimately untenable) that drastically undercut standard prices will not help this perception at all.

[ Parent | on HN ]
Re:AMC Theaters to MoviePass: Not Welcomed Here by drcharris on Wednesday August 16, 2017 @11:50AM (#15028434)
I suspect there's a secondary reason too.

MoviePass is dropping their pricing to $10/month, this screams out "Hail Mary" to me. I wouldn't be surprised if MoviePass was on its last legs financially (they just sold a majority stake, see http://variety.com/2017/film/news/moviepass-1202527956/) and their contracts with the chains could potentially leave the chains with millions of dollars of owed ticket money if they suddenly stop operating.

If that's the case, no wonder AMC are trying to get out of it.

[ Parent | on HN ]
Re:AMC Theaters to MoviePass: Not Welcomed Here by whipoodle on Tuesday August 15, 2017 @10:15PM (#15024467)
Yeah, that makes sense. This still leaves them in the position of griping about getting money when people see movies in their theaters, though.
[ Parent | on HN ]
Re:AMC Theaters to MoviePass: Not Welcomed Here by pooloo1 on Tuesday August 15, 2017 @11:04PM (#15024650)
MoviePass would have brought more viewers to their establishment. The customer would now have saved $10 on admission, and can now use that towards concessions. Since their concessions are basically 1000% markup, its pure profit for them.

I don't understand their complaint other than, they didn't think of it first.

[ Parent | on HN ]
Re:AMC Theaters to MoviePass: Not Welcomed Here by infogulch on Tuesday August 15, 2017 @11:25PM (#15024733)
No they're still making full price on tickets too, it's just that the money is coming from some VC that's willing to dump it for a bunch of data instead of directly from the customer.
[ Parent | on HN ]